HIGHLIGHT STUDIO is a contemporary Israeli unisex brand founded in 2018 by the designer Or Yair Bitton, who specializes in comfort tailoring.

Bitton founded the brand out of his personal story and from the desire to give people confidence and support through fashion as a tool for self-healing and inner empowerment. In his work, Bitton explores the relationship between garment, body and mind and thus creates personal and deep collections that evoke emotion and memory, which aim to develop internal and external dialogues.

HIGHLIGHT STUDIO presents a clean and minimalistic line while giving a creative interpretation to classic items as a unique vision.

All the pieces are crafted with care, attention to detail and high-quality sewing, using a variety of sustainable methods designed to reduce the brand’s impact and waste on the environment like collaborative and multi-purpose items that encourage smart and shared consumption.

The design incorporates soft, elegantly bringing a timeless aesthetic into the minimalist collections, which keeps the design practical and useful for many years to come.

Bitton’s inspirations come from childhood memories, self-care, and sense of home Further inspirations come from the Israeli culture over the years.

Or Yair Bitton acquired his professional training at Shankar, school of design, in Tel Aviv, and developed his skills at the prestigious Central St. Martins School in London.

After graduating, Bitton designed for several local brands and participated in prestigious international projects. He later began to develop his unique path and identity while focusing on menswear and perfecting his craft of custom-made tailoring.